Cleaning and maintenance
Property care
Cleaning, linen, inspections, repairs and the standards inside every property.
ABOUT UPGRADEDPM
Built in Bristol.
Growing across the UK.
UpgradedPM began with a frustration shared by too many owners: property management had become difficult to see, slow to change and strangely impersonal.
We set out to build a company with clearer systems and stronger local accountability. Properties under our care now span Bristol, Wiltshire, Wales and London. The ambition is national, but the service still starts with a person who knows the property.
LOCAL PEOPLE. FULL TIME.
Local to the property. Full time inside the company.
Every role across property care, customer support, analytics, operations and technology is filled by a full time member of the UpgradedPM team based in the UK. Property care is delivered locally in every market we serve.
We do not outsource our staff or use AI to replace people. Technology removes repetitive admin so accountable team members can focus on decisions, communication and the property itself.
VISIBLE RESPONSIBILITY
Four connected teams run the whole operation.
Property care, customer support, analytics and operations work together. Nothing is handed between anonymous suppliers or disconnected support desks.
Guests and clients
Customer support
Full time support for guests and clients, with the context and authority to resolve what matters.
Pricing and performance
Analytics
Demand, pricing and performance analysis grounded in live market evidence.
Day to day delivery
Operations
Bookings, suppliers, incidents and the practical work that keeps every stay running.
Hakim ParrFounder
WHY IT EXISTS
“The owner should never have to guess whether the property is being looked after.”
Hakim brought a military background into property, where preparation, clear responsibility and reliable handovers are ordinary expectations. He found an industry full of disconnected tools and avoidable ambiguity. UpgradedPM grew from the belief that careful operations and useful technology could make the experience better for owners, guests and the people doing the work.
The result is not a software company pretending to manage property. It is a property management company that builds and uses better systems to support real operations.
HOW WE WORK
One standard, adapted to each local market.
Every region has different demand, property types and practical constraints. The operating standard stays consistent while the decisions respond to what is actually happening on the ground.
Local accountability
The people responsible for each property work full time inside UpgradedPM, with property care delivered in the market it serves.
Evidence over theatre
We publish dated research and explain its limits rather than dress up a forecast as a guarantee.
Technology supports people
We use technology to remove repetitive work. It does not replace judgement, communication or responsibility.
THE UPGRADE AUTHORITY
A group designed to strengthen each part.
UpgradedPM is the property management company within The Upgrade Authority. Research, operating technology and direct booking sit alongside it, each built around a practical property need.
START WITH THE PROPERTY