About UpgradedPM

Built in Bristol.
Growing across the UK.

UpgradedPM began in Bristol with a simple aim: make it easier for owners to know who is looking after their property and what is happening there.

We now care for properties across Bristol, Wiltshire, Wales and London. As we grow, each property still needs someone who knows it and a team the owner can reach.

A member of the UpgradedPM property care team preparing a bed
Property care by the UpgradedPM team

A full time UK team, with property care delivered locally.

Every role across property care, customer support, analytics, operations and technology is filled by a full time member of the UpgradedPM team based in the UK. Property care is delivered locally in every market we serve.

Our team is employed directly by UpgradedPM. We do not outsource our staff or replace people with AI.

The people behind each stay.

Our property care, customer support, analytics and operations teams work together throughout a booking.

01

Cleaning and maintenance

Property care

Cleaning, linen, inspections, repairs and the standards inside every property.
02

Guests and clients

Customer support

Full time support for booking questions, problems during a stay and owner enquiries.
03

Pricing and performance

Analytics

Demand, pricing and performance analysis grounded in live market evidence.
04

Day to day delivery

Operations

Bookings, suppliers, incidents and the practical work that keeps every stay running.
Hakim Parr, founder of UpgradedPM
Hakim ParrFounder

“The owner should never have to guess whether the property is being looked after.”

Hakim brought his military background into property management, with an emphasis on preparation, clear responsibility and reliable handovers. He founded UpgradedPM to bring that care to the everyday work of managing a home.

The company builds its own systems to help the team organise bookings, property care and communication.

The Negotiator Awards 2026 shortlisted badge

The Negotiator Awards 2026

Shortlisted in four categories.

UpgradedPM is on the shortlist for Property Management Company of the Year and Lettings Agency of the Year (Small). We are also shortlisted for Regional Agency of the Year: South West and Website of the Year.

Thank you to our team and the owners who trust us with their homes.

Read the announcement
Bristol Property Awards 2026 finalist logo

Bristol Property Awards 2026

Finalist in Suppliers & Services.

We are proud to be recognised in the city where UpgradedPM began. Thank you to our team and the owners who trust us with their properties.

Read our Bristol announcement

One standard, adapted to each local market.

Rental demand, property types and practical needs vary by region. We keep the same standards of care and adjust pricing and letting decisions to the local market.

01

Local property care

Our staff work full time for UpgradedPM. Cleaning, inspections and repairs happen locally.

02

Research you can read

Our research includes the observation date, method and limits, so you can judge the figures for yourself.

03

Useful technology

Technology handles repetitive work so our team has more time for the property and the people using it.

A member of the UpgradedPM maintenance team working in a managed kitchen
Inside the UpgradedPM operation

Part of The Upgrade Authority.

UpgradedPM is the property management company within The Upgrade Authority. Research, operating technology and direct booking sit alongside it, each built around a practical property need.

Talk to us about your property.

Get a property forecast