Longer business stays, fewer empty periods
Michael wanted more from the house without filling it with short weekend bookings. The strategy focused on longer contractor and company stays.
First nine months
Approximate gross accommodation revenue
Company booking
A business stay that was extended twice
Property format
Positioned for contractor and business demand
Why the owner asked for help.
The house had been let on normal tenancies for several years. Returns were acceptable, but void periods and repair costs were making the model less attractive.
Michael’s main question was whether a larger property outside the city centre could attract enough genuine business demand. He had no interest in operating serviced accommodation himself.
The aim was to improve income without relying on constant short weekend bookings and the additional wear they could bring.
The work we took on.
UpgradedPM treated the right booking as more important than simply filling every night. The listing was positioned for business and contractor stays, minimum stay settings were changed and improvement spending was focused on what would affect those bookings.
Routine work now sits inside the management service and reporting, rather than generating a new call to Michael every time something needs attention.
Demand led positioning
The listing language and stay rules were shaped around business groups and longer project based visits.
Selective availability
Minimum stays were used to protect the property from an unsuitable pattern of one and two night bookings.
Practical investment
Improvements were judged by their likely effect on the target guest rather than appearance alone.
How things changed for the owner.
The house has experienced fewer empty periods and longer average bookings than Michael expected. During its first nine months it generated approximately £28,400 in gross accommodation revenue.
Winter performance was particularly important because it had been the weakest part of Michael’s confidence in the original forecast. He is now considering whether another property in his portfolio suits the same model.
The owner’s view“They understand that landlords want sensible decisions and reliable income, not just an impressive looking occupancy figure.”
A closer look at the property.
About these figures
Revenue and booking details were supplied by the owner. Gross accommodation revenue is before management fees, cleaning, maintenance, utilities, tax and other operating costs.
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